Today I selected a post entitled “Mad About Bananas” for Freshly Pressed. It’s not the first time I’ve promoted this particular blog to the homepage — the author, Loreen, consistently writes excellent posts on the topic of all things delicious, so she’s one of those authors I’ll feature more than once. Her passion really shines through.
For good reason (we all need to eat!), food is one of the most popular topics on the internet. Here on WordPress.com, I’m always impressed by the quality and quantity of posts I see on the food and recipes tag pages. I never browse these pages on an empty stomach.
Alrighty, time to dig in: Let’s take a look at why I specifically chose this post today.
1. It’s got a succinct, typo-free headline.
2. The post includes great photos taken by the author. Photos help your readers understand how this dish should look, and it also helps them visualize your dish on their dinner tables.
3. The author starts by sharing an intriguing article she has read in food a magazine that asks celebrities “what are three items you can always find in your fridge?” When she mentioned that, I immediately started trying to answer that question myself, and when that happens — when a blog post makes me learn something new about myself — I find myself really entertained. My only complaint is I wish the author had mentioned which magazine this column came from.
4. The author then shifts the discussion to herself, revealing bananas as one of her must-have fridge items. We’ve now learned something personal from the author.
5. Most importantly, she ends by sharing an easy-to-follow recipe. For food blogs, that whole recipe part is key, transforming an ordinary post into actionable content that can be bookmarked, shared and enjoyed.