When you first start a blog, it can feel lonely — like you’re the only reader of your blog, and that your just a tiny blip in the massive internet. You may feel insecure about your stats, unsure how you measure up against your blogging peers. Or maybe you just have this general feeling that you’re blogging “the wrong way.”
As a beginner, these feelings are natural and normal. Here’s a few things to keep in mind, though:
Right now is the time to ignore your stats page
I know it’s fascinating to check your stats page and see who has read your content and what search terms they used to find you. But, when you’re first starting out, the number one way to increase your traffic is to not check your stats page and base your blogging activities around that. What you need to do is keep blogging frequently. The more you publish, the more URLs you create. The more URLs you have, the more chance you have for someone finding you in search engines or on our tags pages (assuming you use tags). Think of each new post as a new door to your site, waiting to be opened. If you only have 3 posts, you only have three entrances to your site. If you have 100, well, there you go — and so on.
Patience is key
The general rule of thumb is that it can take two years of frequent updating to get any sense of your blog’s potential. Why? When you publish a new post, it can take several months before search engines crawl the internet, looking for and ranking new content. There’s a lot of content out there for search engines to review, and more being added every single moment of the day.
So, give it time to see how things go. Instead of worrying that no one is reading your blog, try to focus on the following…
Make it fun
Ask yourself two questions:
- Why am I blogging?
- What’s my idea of “success?”
My answers: You should blog because you have something you want to share with the world, whether it’s your gardening adventures or your company’s press releases.
And, your idea of success should be that you enjoy your blog. Not to achieve worldwide fame, or have a million page views per month or get a book deal. The goal should be that you use your blog as a way to share your passion or your viewpoint (or your company’s passion or viewpoint) with the world. You’ll find that doing so allows everything else to follow naturally.
As always, I welcome your thoughts, ideas and comments.