You already know that the greatest blogs are updated frequently and feature lots of original content. But let’s face it: sometimes you wish your blog posts would write themselves.
Here’s a collection of strategies for overcoming some of the top lazy blogging temptations.
Temptation #1: Use the “I don’t have time” excuse.
Temptation #2: Give up and take the day off.
Temptation #3: Copy and paste (or link to) others’ material without adding original content.
Solution: Add your two cents! Ask yourself:
- What do I find interesting about this?
- Do I agree or disagree with the author?
- Do I have a similar experience to share?
- What perspectives haven’t been addressed?
- Does this relate to any current events?
An easy way to do this with WordPress.com posts is to use the Like and Reblog features. You’ll be sent to QuickPress, where you can add your own commentary to a post, then publish it to your own blog.
Temptation #4: Ramble on and on about whatever comes to mind.
Solution: Make a mental outline before you start writing. Even better, write the headings for your post first so that your objective is clear to you and to your audience. This will also help you to organize your ideas in a logical, intuitive manner.
Also keep in mind that the best blogs are focused on one main subject and target a specific audience. If you feel like you’re losing your focus, think about the reason why you started blogging in the first place, and how you define blogging success.
Temptation #5: Write a boring headline.
Solution: Check out Are You Writing Rockin’ Blog Post Titles?
Temptation #6: Rush to hit publish.
Solution: Hold it! Resist the urge to publish a boring, text-only post. Try out Zemanta, a great new feature that provides suggestions for images, links, and tags that you can add with a single click. It looks like this:
Adding photos, related articles, and tags is a surefire way to grab readers’ attention, break up content for enhanced readability, and make your post easier for others to find.
If you prefer to find your own photos, be sure to obey copyright laws and give credit when you’re using others’ material (all the images suggested by Zemanta are copyright cleared, and automatically add the photo credit for you).
Lastly, proofread your post. Nothing spells lazy blogging like t-y-p-o!